A good recession brings out creative marketing ideas
June 30, 2009
WIR Bloggers,
I was on vacation last week and noticed an interesting way for retailers and companies to attract eyeballs.
The baggage claims are rocking!!!
I heard a saying once that one of the most captive audiences are those on airplanes, in prison, or watching bags go round and round at the airport baggage claim. I like the creativity of the baggage claim advertising. I think the more creative marking ideas retailers & restaurants can put in place today to drive revenue the better.
I feel too many business owners today in times like our current economic situation get into a shelter or panic mode. The only new thoughts are how you can cost cut everywhere. This mind set causes a status quo environment and being in that state of mind will never produce creative ideas. The status quo mindset will shut down the effective brains of a retailer’s organization.
My advice:
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Seek out good ideas from your people and make sure you are stimulating the most important asset you have “the creative minds of your employees”.
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Eliminate the entertainment of just good ideas and only focus on the best one or two ideas.
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Make sure they have a high potential rate of visibility.
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Get excited about a new campaign and have fun running it.
Never let good recessions go to waste; everyone in today’s environment is open to new ideas you just have to bring the ideas to life.
Let me know what creative marketing ideas you have done to attract customers.
Baggage Claim Advertising Article Link
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